Times Square, always New York’s most exciting scene, seems all new now that Crowne Plaza Times Square Hotel has reinvented itself with an $85 million renovation and new modern design. Enjoy one of 770 well-appointed rooms outfitted with fresh contemporary accents and plush Sleep Advantage™ beds. Every room has breathtaking views of Times Square, the famous Manhattan skyline or the Hudson River, unique among hotels in Times Square. Relax in the sleek lobby lounge, or have an evening cocktail in Broadway 49 Bar. Delight in a new spin on American Eclectic cuisine at Brasserie 1605, one of the most exciting Times Square restaurants. If you’re in on business, you’ll benefit from the new tech-friendly environment; or if you have an event, you’ll revel in the open space and atmospheric lighting. And when you walk through the front door, you step onto Broadway and its dazzling lights, world-class entertainment and urban energy. That's how Crowne Plaza Times Square is keeping New York new for you.